Sans Normal Bugil 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, clean, modern, neutral, friendly, corporate, versatility, readability, clarity, neutrality, humanist, open apertures, soft curves, crisp terminals, legible.
A clean sans serif with gently rounded forms and a steady, even rhythm. Strokes are straightforward and largely monolinear, with smooth curves and crisp, squared-off terminals that keep the texture orderly. Proportions feel balanced rather than condensed or extended, with open counters and clear letter differentiation in both uppercase and lowercase. Numerals and punctuation match the same restrained geometry, producing a consistent, uncluttered typographic color in text.
Well suited to interface copy, product text, and general-purpose editorial settings where consistent readability is the priority. It also fits understated branding systems, wayfinding, and informational graphics that benefit from a clean, modern sans voice without excessive stylization.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Subtle softness in the curves keeps it approachable, while the disciplined construction reads professional and dependable. It conveys a calm, practical voice suited to information-forward communication.
The design appears intended as a versatile, do-it-all sans serif that stays out of the way while remaining pleasant to read. Its restrained detailing and consistent proportions suggest a focus on dependable performance across a range of everyday text and display scenarios.
In the sample text, the font maintains an even line color and stable spacing, supporting comfortable scanning at larger paragraph sizes. Round letters (like O and o) look smooth and controlled, while straight-sided letters (like H, N, and n) remain crisp, giving the design a balanced mix of geometric steadiness and mild humanist warmth.