Sans Normal Madas 12 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Annonce' by Canada Type, 'Gltp Starion' by Glowtype, 'Manufacturer JNL' by Jeff Levine, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Snasm' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, techy, energetic, assertive, modern, impact, speed, performance, modern branding, display emphasis, slanted, compact apertures, rounded corners, wedge terminals, forward-leaning.
A heavy, right-slanted sans with broad proportions and tightly managed counters. Strokes are thick and steady with rounded outer curves and angled, wedge-like terminals that create a cut-in, aerodynamic feel. The lowercase shows single-storey forms (notably a and g) and a compact, utilitarian construction, while the uppercase keeps wide bowls and squared-off joins for a strong silhouette. Numerals share the same forward-leaning stance, with flattened curves and horizontal cuts that reinforce a fast, mechanical rhythm.
Best suited to display settings where impact matters: headlines, posters, sports and motorsport-style branding, product packaging, and bold logotypes. It can work in short UI labels or badges when size is sufficient, but the dense texture and tight apertures are most effective at larger display sizes.
The overall tone is energetic and forceful, with a streamlined, performance-oriented character. Its slant and chunky geometry suggest speed and momentum, giving it a sporty, tech-forward attitude that reads as confident and attention-grabbing.
The design appears intended to deliver maximum visual punch with a sense of motion, combining rounded, sturdy forms with angled cuts and a consistent slant. It aims to communicate speed, strength, and modernity while remaining clean and sans-driven rather than decorative.
Large, dark shapes and relatively tight openings make the texture dense, especially in longer lines. The angular cuts on letters like S, Z, and some diagonals add a distinctive “shaved” look that keeps the forms from feeling purely geometric despite their rounded foundations.