Sans Normal Makeb 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Cairoli Now' by Italiantype, 'Gigranche' by Ridtype, 'Ansage' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, techy, modern, impact, motion, display, attention, oblique, slanted, rounded, geometric, blocky.
A heavy, oblique sans with broad proportions and strongly rounded counters. Curves are built from compact ellipses and smooth joins, while terminals are mostly flat and clean, giving the letters a sturdy, engineered feel. The stroke weight is consistently dense, with only modest modulation from curve transitions, and the overall rhythm is tight and compact—especially in the lowercase, where round letters like o/e read as solid, dark forms. Figures are large and robust, matching the letters in mass and width for cohesive display settings.
Best suited for bold headlines, sports and event graphics, brand marks, packaging fronts, and punchy advertising where a strong, dynamic voice is needed. It also works well for display typography in tech, automotive, and fitness contexts, especially when set large with generous tracking.
The overall tone is fast, forceful, and contemporary, with a slanted stance that suggests motion and urgency. Its dense color and wide set feel confident and attention-grabbing, aligning with high-impact branding and performance-oriented messaging.
The design appears intended to deliver maximum impact with a sense of speed: wide, rounded forms and a pronounced slant create an energetic, modern display sans that holds up in loud, high-contrast applications.
Diagonal structure is emphasized in several shapes (notably in the uppercase and numerals), reinforcing the forward-leaning momentum. The apertures and counters remain fairly open for the weight, helping maintain recognition at large sizes, while the strong black presence favors headline and short-text use over extended reading.