Serif Normal Lelab 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, headlines, literary, formal, classic, authoritative, readability, traditional text, editorial tone, print authority, bracketed, crisp, calligraphic, contrasty, open.
A conventional text serif with crisp bracketed serifs, a clear axis, and pronounced stroke contrast. The letterforms balance sturdy vertical stems with finer hairlines, producing a sharp, print-like texture. Proportions feel slightly expansive and open, with generous counters and a steady baseline rhythm; curves are smoothly drawn and terminals are neatly finished rather than blunt. Numerals and capitals read robust and centered, supporting a composed, page-oriented color in continuous text.
Well-suited to book and long-form editorial settings where a familiar serif voice is desired. It can also serve in magazines, reports, and formal communications, and it scales comfortably into headings where its contrast and crisp serifs add presence. For branding or packaging, it fits contexts that benefit from a classic, trustworthy tone.
The overall tone is traditional and editorial, suggesting printed pages, book typography, and institutional communication. Its contrast and refined finishing lend a sense of seriousness and credibility without feeling ornamental. The texture in paragraphs feels confident and established, suited to content that wants to read as considered and authoritative.
The design appears intended as a dependable, conventional serif for reading, combining a traditional structure with enough contrast and refinement to feel polished in print-like layouts. It prioritizes clarity, rhythm, and a familiar typographic voice over novelty.
In the sample text, the contrast produces a lively sparkle at larger sizes, while the consistent serif treatment helps maintain cohesion across mixed case. Round letters stay open and stable, and the overall spacing avoids a cramped feel, contributing to an even typographic color.