Sans Normal Ogru 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Dallas Print Shop' by Fenotype, 'Mersin' by Hurufatfont, 'Cyntho Next' by Mint Type, and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, utilitarian, clean, impact, clarity, modernity, simplicity, versatility, geometric, rounded, solid, blocky, high-impact.
This typeface is a heavy, geometric sans with broad proportions and a compact, sturdy rhythm. Strokes are consistently thick with minimal modulation, producing dense counters and a strong silhouette. Curves are built from clean, near-circular forms (notably in C, O, Q, and numerals), while joins and terminals stay crisp and straightforward. The lowercase shows a single-storey a and g, round bowls, and short, robust extenders; punctuation and figures read as simplified, bold forms with clear apertures at display sizes.
Best suited to headlines, posters, and prominent UI or signage where strong legibility and impact are needed. It can work for branding and packaging that benefit from a clean, geometric voice, and for short bursts of text where a dense, authoritative weight is desirable.
The overall tone is modern and assertive, with a friendly neutrality that feels practical rather than decorative. Its weight and width give it a confident, attention-grabbing presence suited to straightforward messaging and bold statements.
The design appears intended to deliver a straightforward, contemporary sans voice with high visual mass and simple geometry. It prioritizes clarity and immediacy, using broad, rounded forms and consistent stroke behavior to keep the texture uniform and emphatic in display settings.
Capitals present a stable, architectural feel with even spacing and broad internal shapes; diagonals (V, W, X, Y) appear sturdy and slightly compact due to the heavy stroke. The numerals are rounded and prominent, with an especially full, circular 0 and heavy, simplified forms for 2–3–5.