Sans Normal Edruj 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, advertising, packaging, posters, headlines, friendly, contemporary, casual, approachable, lively, friendly tone, dynamic emphasis, modern clarity, casual readability, humanist, slanted, open apertures, rounded, clean.
A slanted sans with soft, rounded construction and gently tapered strokes that create a smooth, handwritten-like rhythm without becoming calligraphic. Curves are broad and clean, with open counters and generous apertures that keep forms readable. The slant is consistent across caps, lowercase, and numerals, and the overall spacing feels even, producing an easy, flowing texture in text. Numerals follow the same rounded, slightly informal logic, with simple shapes and clear differentiation.
Well-suited to brand identities and marketing materials that want a personable, modern voice, as well as packaging and posters where a slanted sans can add motion and emphasis. It also works for short to medium-length text blocks when a casual, approachable texture is desired.
The tone is friendly and modern, leaning casual and energetic rather than formal. Its steady italic movement gives copy a sense of momentum, making it feel conversational and upbeat while still staying tidy and controlled.
Likely designed to deliver a clean, contemporary italic sans that feels human and informal, balancing smooth geometry with a slightly handwritten cadence for expressive, everyday typography.
Capitals are straightforward and uncluttered, pairing well with the more personable lowercase. Round letters (like o/c/e) read smooth and open, while diagonals (like v/w/x/y) add a lively, slightly dynamic cadence that supports emphasis and display use.