Sans Normal Mylem 17 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Clearface Gothic' by Linotype, 'Reba Samuels' by Samuelstype, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, 'Newbery Sans Pro' by Sudtipos, 'TS Clear Gothic' by TypeShop Collection, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, modern branding, display emphasis, approachability, blocky, rounded, sturdy, high-impact, compact.
A heavy, geometric sans with broad, confident strokes and compact counters. Curves are smooth and rounded, while terminals are largely flat, giving letters a sturdy, block-like silhouette. Proportions feel slightly condensed in the lowercase, with a clean, upright stance and consistent stroke weight across curves and stems. Numerals are wide and bold with open shapes and simple construction for quick recognition at display sizes.
Best suited to headlines, posters, and other large-scale typography where strong presence and quick readability are required. It can work well for branding and packaging that needs a bold, approachable tone, and for short signage-style messages where clarity and impact matter most.
The overall tone is direct and energetic, with a friendly modernity coming from the rounded curves and simplified forms. Its weight and compact rhythm give it a confident, attention-grabbing voice suited to bold statements rather than subtle nuance.
The design appears intended to deliver maximum visual impact with simple, geometric forms and a no-nonsense rhythm. It prioritizes bold legibility and a contemporary, approachable character for prominent display applications.
Spacing in the samples reads as tight and headline-oriented, with strong word shapes and pronounced black/white patterning. The lowercase shows single-storey constructions where applicable and a sturdy, utilitarian feel across the set.