Sans Normal Joled 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'FS Blake' by Fontsmith, 'JAF Bernini Sans' by Just Another Foundry, 'Praxis Next' by Linotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, energetic, modern, punchy, emphasis, speed, impact, modernity, attention, oblique, rounded, compact, high impact, clean.
A heavy, oblique sans with broad, rounded bowls and smoothly curved joins that keep counters open despite the weight. Strokes are largely monolinear with subtle modulation from the slant, and terminals are cleanly cut, producing crisp edges and a strong silhouette. Proportions skew slightly compact with sturdy stems and straightforward geometry, while spacing reads even and built for tight, impactful setting in display sizes.
Best suited to headlines, posters, and promotional graphics where a strong, slanted sans can project momentum and presence. It also works well for sports branding, product packaging, and short UI labels that need high impact and quick recognition, especially at medium-to-large sizes.
The overall tone is confident and kinetic, with an athletic, forward-leaning feel that suggests speed and urgency. Its dense color and rounded forms balance toughness with approachability, creating a contemporary voice suited to attention-grabbing messaging.
The design appears intended as a bold, modern display italic that delivers immediate emphasis and a sense of motion, while keeping letterforms simple and legible through rounded geometry and open counters.
Uppercase forms show simplified, geometric construction and consistent slant, while lowercase maintains clarity through generous counters and robust shapes. Numerals match the same weight and curvature, giving mixed alphanumeric settings a unified, blocky rhythm.