Sans Normal Morih 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Modica' by Monotype, 'TT Norms Pro' by TypeType, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, chunky, friendly, retro, punchy, impact, approachability, display clarity, retro flair, geometric, rounded, bulky, bubbly, compact counters.
A heavy, geometric sans with broad proportions and strongly rounded construction. Strokes are consistently thick with smooth curves and minimal modulation, giving letters a solid, blocky silhouette. Corners tend to be softly rounded while some joins and terminals show subtle angled cuts, adding snap to otherwise circular forms. Counters are relatively tight (notably in a, e, s, and numerals), and the overall rhythm is dense and highly impactful in headlines.
Best suited to display typography where strong presence and quick recognition matter, such as headlines, posters, packaging, and bold brand systems. It can also work for short UI labels or social graphics when a friendly, high-impact voice is needed, but the dense counters suggest avoiding long passages at small sizes.
The tone is upbeat and approachable, with a confident, cartoonish heft that feels friendly rather than severe. Its rounded massing and tight counters create a bold, poster-like presence that reads as retro-leaning and energetic.
The design appears intended to deliver maximum visual impact with a warm, approachable character—combining geometric roundness with slight angular detailing to keep large text lively and distinctive.
Uppercase forms emphasize simple geometric structure (round O/Q, open C/G) and the lowercase follows suit with single-storey shapes and compact apertures. Numerals are similarly weighty and rounded, designed to match the same chunky texture in display settings.