Sans Normal Moduy 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, retro, friendly, punchy, quirky, attention, friendliness, memorability, display impact, chunky, rounded, soft corners, geometric, compact counters.
A heavy, rounded sans with chunky strokes and softly cut terminals that create a sculpted, almost stencil-like feel in places. Curves lean toward geometric circles and ovals, while joins and corners are frequently flattened or notched, producing distinctive bite-shaped cut-ins on several letters. Counters are relatively tight for the weight, and overall spacing feels generous enough to keep the forms from clogging. Numerals follow the same bold, rounded construction, with simplified shapes and sturdy interior openings.
This font performs best in display settings such as headlines, posters, brand marks, packaging, and short promotional copy where bold silhouettes and playful details can be appreciated. It can also work for signage or apparel graphics when large, high-contrast letterforms are needed.
The overall tone is upbeat and attention-grabbing, mixing friendly rounded geometry with quirky, cut-in details that add personality. It reads as retro-leaning and energetic, suited to bold statements rather than quiet text.
The letterforms appear designed to deliver maximum visual impact with a friendly, rounded voice, while the consistent cut-in details add a memorable, stylized texture. The emphasis is on recognizable shapes, bold presence, and characterful rhythm in short-to-medium lines of text.
The design’s recurring notches and flattened terminals act as a signature motif, giving repeated rhythm across the alphabet. The sample text shows strong word shape and high impact at display sizes, where the interior openings and distinctive cuts remain clearly visible.