Serif Normal Lumeh 9 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Edit Serif Arabic', 'Edit Serif Cyrillic', and 'Edit Serif Pro' by Atlas Font Foundry; 'Poynter Old Style' by Font Bureau; and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, traditional, stately, bookish, confident, legibility, authority, print feel, impact, bracketed, ball terminals, soft joins, large serifs, open counters.
A sturdy serif with generous, bracketed serifs and a dark, steady color on the page. Strokes show gentle modulation rather than sharp contrast, with rounded joins and softened corners that keep the texture even in dense settings. Proportions lean broad, with ample inner space in letters like O, e, and a, and a relatively large footprint in caps and numerals. Details such as the two‑storey a, a beaked/curved terminal on f, and a ball-like terminal on j contribute to a classic, text-oriented construction with a slightly robust, display-friendly presence.
This font is well suited to editorial headlines and subheads, book and magazine titling, posters, and other settings where a classic serif voice needs to carry weight. It can also support branding applications that benefit from traditional credibility and strong typographic presence, while remaining readable in short-to-medium text blocks.
The overall tone is traditional and authoritative, with a familiar editorial voice. Its weight and wide stance give it a confident, slightly old-style warmth—suggesting print heritage, headlines, and formal communication rather than minimalist modernism.
The design appears intended to deliver a conventional serif reading experience with extra heft and breadth, balancing classic forms with a strong, contemporary impact. Its softened modulation and generous serifs aim for dependable legibility and a confident page color in display and editorial use.
The numerals appear sturdy and highly legible, with clear differentiation and consistent serif treatment. In the sample paragraph, the font maintains an even rhythm and strong word shapes, producing a bold, readable texture suited to prominent typographic hierarchy.