Serif Normal Lural 10 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, posters, branding, traditional, authoritative, literary, formal, impact, heritage, readability, authority, classic tone, bracketed, calligraphic, robust, crisp, bookish.
A robust serif with strong vertical stress and pronounced stroke modulation, pairing thick stems with finely tapered joins. Serifs are bracketed and slightly flared, giving terminals a carved, inked feel rather than a rigid slab. Counters are compact and the overall color is dark and steady, with generous letterfit and a horizontally roomy stance. The lowercase shows a sturdy, readable construction with clear two-storey forms (notably in a and g), and the figures are substantial and old-style in spirit with rounded transitions and emphatic serifs.
It suits headlines and subheads where a classic serif presence is desired, and it can anchor editorial layouts, book covers, and poster typography that benefits from a strong, traditional voice. It can also work for branding that wants heritage cues, especially when set with ample leading and measured tracking.
The tone is classic and confident, evoking printed book typography and institutional editorial work. Its weight and contrast create a serious, authoritative voice with a touch of traditional craftsmanship.
The design appears intended to deliver a conventional serif feel with heightened drama through strong contrast and weight, prioritizing impact and recognizable, bookish forms over minimalism.
In text, the face maintains a strong baseline and consistent rhythm, with sharp internal corners and tapered curves that add crispness at display sizes. The wide proportions and heavy texture can dominate a page, making spacing and line length especially important in dense settings.