Sans Normal Asmit 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Equip' by Hoftype, 'Avenir Next Thai' by Linotype, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, neutral, clean, friendly, corporate, versatility, legibility, neutral tone, modern utility, geometric, rounded, even, open, crisp.
A clean sans with predominantly geometric construction and smooth, rounded curves. Strokes are even and consistent, with open counters and clear apertures that keep forms readable at text sizes. Terminals are mostly straight and neatly finished, and the overall rhythm feels orderly, with balanced proportions and a steady baseline presence. Numerals are simple and straightforward, matching the letters in stroke and tone.
It suits interface copy, dashboards, and general-purpose product typography where clarity and a calm tone are priorities. The straightforward shapes also work well for presentations, wayfinding, and informational graphics that need clean, predictable letterforms.
The font conveys a modern, neutral voice with a mild friendliness coming from its rounded bowls and open shapes. It feels pragmatic and unobtrusive rather than expressive, giving text a contemporary, professional tone.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality. Its geometric underpinnings and open counters suggest a focus on contemporary digital and editorial use where a tidy, consistent texture is desirable.
Uppercase forms read crisp and stable, while lowercase maintains clarity through generous internal space and uncomplicated joins. The overall impression is consistent and system-like, lending a dependable texture in paragraphs and UI-style settings.