Slab Square Udduh 7 is a regular weight, wide, medium contrast, italic, normal x-height font visually similar to 'Kotto Slab' by Picador (names referenced only for comparison).
Keywords: headlines, pull quotes, book covers, magazines, packaging, editorial, literary, classic, academic, formal, editorial voice, classic emphasis, robust italic, display clarity, brand accent, slab serif, bracketed, calligraphic, crisp, energetic.
This typeface is a right-leaning slab serif with sturdy, rectangular serifs and a moderately modulated stroke. The serifs read as bold and supportive, often with subtle bracketing where strokes meet, giving joins a slightly softened, ink-on-paper feel rather than a purely mechanical construction. Curves are generous and open, counters stay clear in both cases, and the capitals show a measured, traditional proportioning with strong vertical emphasis. Numerals follow the same slanted rhythm, with clear, stable shapes and a consistent serif treatment.
It suits editorial applications such as headlines, subheads, pull quotes, and book-cover typography where a serif italic with presence is desirable. The robust serifs also make it a good candidate for branding accents, packaging, and short promotional copy where a confident, traditional voice is needed.
The overall tone feels editorial and literary: assertive enough for display lines, yet familiar and bookish in its italic cadence. The pronounced slabs add confidence and a slightly old-style gravity, while the forward slant keeps it lively and conversational rather than ceremonial.
The design appears intended to blend the emphasis and sturdiness of slab serifs with the expressive forward motion of an italic, producing a face that reads classic yet attention-getting. It prioritizes recognizable letterforms and consistent serif structure to deliver a dependable, editorial texture in both display and short-text settings.
In text, the italic slant and bold serifs create a distinctive texture with noticeable horizontal cues at word beginnings and endings, which can add character to headlines and pull quotes. The design maintains a consistent rhythm across uppercase, lowercase, and figures, with a clear separation between similar forms.