Sans Normal Alnug 12 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, editorial, clean, friendly, modern, straightforward, neutral, clarity, versatility, modernity, approachability, neutrality, rounded, open, geometric, crisp, even.
A clean sans with a geometric backbone and softly rounded curves. Strokes are even and monolinear, with smooth joins and minimal modulation. Counters are generally open and circular, terminals are cleanly cut, and overall spacing reads generous, giving the forms an airy, uncluttered texture. Capitals feel broad and stable, while lowercase maintains simple construction and clear, consistent proportions.
It works well for interface labels and product UI where clarity and even texture matter, and it scales comfortably to headlines thanks to its broad, clean silhouettes. It also fits contemporary branding systems, wayfinding/signage, and general editorial layouts that need a neutral, modern sans without sharp or overly technical detailing.
The tone is contemporary and approachable rather than clinical. Its rounded geometry and open shapes keep it friendly and easygoing, while the restrained detailing maintains a dependable, no-nonsense voice suited to general-purpose design.
The design appears intended as a versatile, general-use sans that prioritizes clarity, consistency, and modern neutrality. The rounded geometric construction suggests an aim for friendliness and broad applicability across digital and print contexts.
The sample text shows a steady rhythm with clear word shapes and good separation between characters at display and text sizes. Numerals and punctuation appear similarly plainspoken and consistent with the rest of the set, supporting straightforward informational use.