Sans Normal Ammoh 10 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, friendly, utilitarian, clean, clarity, impact, versatility, modernity, readability, geometric, rounded, sturdy, open apertures, even color.
A sturdy sans with broadly rounded curves and straight, clean terminals that produce an even, solid texture. Proportions skew expansive, with generous counters and open apertures that keep forms clear at a glance. Strokes are consistently strong with minimal modulation, and curves are smoothly drawn, giving letters a geometric, near-circular feel in round characters. The lowercase sits prominently with compact ascenders and a substantial x-height, supporting dense setting without becoming spindly.
This font is well suited to short-to-medium length display typography where clarity and impact are needed—headlines, posters, and brand wordmarks. The open forms and steady weight also work well for signage and interface labels, especially where quick recognition matters. It can handle compact blocks of copy at larger sizes while maintaining an even, legible texture.
The overall tone is modern and straightforward, combining approachability with a confident, no-nonsense presence. Its large interior spaces and rounded geometry soften the weight, while the strong strokes keep it assertive and highly visible. The result feels practical and contemporary rather than decorative.
The design appears intended to deliver a contemporary, highly legible sans that balances geometric roundness with strong, clean construction. Emphasis is placed on visual stability, generous counters, and a clear rhythm that reads reliably across letters and numerals.
Round letters like O/Q read very circular, and the numerals are robust and simple, matching the letterforms’ steady rhythm. Spacing in the sample text appears comfortable and stable, supporting a consistent typographic color across lines.