Sans Normal Komel 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Franklin' by ITC, 'Murs Gothic' by Kobuzan, 'Helvetica Now' by Monotype, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, contemporary, dynamic, impact, momentum, modernity, emphasis, clarity, oblique, geometric, compact, clean, punchy.
A slanted, heavy-weight sans with rounded, geometric construction and broadly uniform stroke thickness. Curves are full and smooth, with compact apertures and tight counters that emphasize density. Terminals are clean and largely unmodulated, while diagonals and joins feel crisp, giving the alphabet a forward-leaning, kinetic rhythm. The uppercase reads sturdy and blocky, while the lowercase maintains a simple, utilitarian structure with a single-storey a and g and a clear, straightforward numeral set.
Best suited to headline and display settings where a strong, slanted voice is desirable—such as sports graphics, promotional posters, product packaging, and brand marks. It can also work for short UI labels or callouts when you want emphasis, though the compact counters suggest avoiding very small sizes for dense text blocks.
The overall tone is assertive and fast-moving, with a sporty, contemporary feel. Its strong mass and consistent slant communicate urgency and momentum, making it feel energetic and confident rather than delicate or formal.
This design appears intended to deliver a modern, high-impact italic sans for attention-grabbing typography. The combination of heavy weight, geometric roundness, and consistent slant suggests a focus on speed, clarity, and bold presence in branding and display contexts.
The italic angle is prominent enough to shape word images strongly, and the tight internal spaces make the design feel compact and impact-focused. Round letters stay broadly circular without sharp corners, keeping the texture smooth even at heavier weight.