Sans Superellipse Kidu 7 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, sports, technology, ui labels, futuristic, sporty, technical, sleek, dynamic, modernization, speed, tech tone, approachability, clarity, rounded, squared-off, geometric, oblique, streamlined.
A rounded, squared-off sans with an oblique stance and a compact, engineered construction. Curves tend to resolve into softened corners and superellipse-like bowls, while straight strokes keep a consistent thickness for a clean, low-modulation silhouette. Counters are open and gently rectangular, terminals are smoothly cut, and the overall rhythm feels aerodynamic, with slightly extended forms and a steady baseline presence across caps, lowercase, and numerals.
Best suited to short-to-medium display text where its streamlined geometry and oblique energy can set a clear tone—headlines, product branding, sports or automotive graphics, and technology-focused campaigns. It can also work for UI labels and navigation where a modern, rounded-tech texture is desired, especially at comfortable sizes.
The font reads as contemporary and performance-oriented, suggesting speed, precision, and a tech-forward attitude. Its rounded-square geometry softens the tone just enough to feel approachable while still projecting a modern, industrial confidence.
The design appears intended to blend a technical, geometric foundation with softened corners to achieve a fast, modern look that remains friendly rather than harsh. The consistent stroke weight and rounded-square bowls prioritize clarity and cohesion across letters and figures, aiming for a recognizable, contemporary voice.
Distinctive rounded-rectangle shapes show up strongly in characters like O/Q/0/8, giving the design a cohesive “capsule” theme. Numerals and punctuation in the sample text maintain the same streamlined, oblique momentum, making the face feel consistent in both display sizes and longer lines.