Serif Normal Vido 3 is a very light, very wide, very high contrast, upright, normal x-height font.
Keywords: magazine, book display, fashion, branding, packaging, elegant, refined, airy, editorial, formal, editorial elegance, luxury tone, display clarity, refined branding, high-contrast, hairline serifs, calligraphic, open counters, swashy tails.
A delicate, high-contrast serif with hairline detailing and crisp, lightly bracketed serifs. The forms are notably wide and open, with generous interior counters and a calm, upright stance. Curves and joins show a calligraphic influence—thin entry/exit strokes, tapered terminals, and occasional flourish-like tails (especially in letters such as Q, R, and y). Spacing appears roomy, giving lines an airy rhythm even at larger sizes.
Best suited for display typography in magazines, book covers, and refined branding where an elegant, high-contrast serif is desired. It can also work for short passages or pull quotes at comfortable sizes, particularly in print-oriented layouts where its delicate hairlines can be appreciated.
The overall tone is polished and graceful, leaning toward classic luxury and editorial sophistication. Its lightness and sharp contrast feel poised and formal rather than rugged or utilitarian, with subtle flourishes adding a slightly decorative, cultivated character.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: wide, open, and readable at display sizes, with carefully drawn hairlines and tasteful flourishes that add personality without becoming overtly ornamental.
In the text sample, the fine hairlines and sharp transitions create a sparkling texture, while the wide letterforms keep words from feeling cramped. The figures share the same high-contrast, oldstyle-leaning elegance, with distinctive curves and tapered terminals that harmonize with the lowercase.