Serif Normal Vidy 7 is a very light, very wide, high contrast, upright, normal x-height font.
Keywords: magazines, books, headlines, invitations, branding, elegant, editorial, refined, formal, literary, editorial elegance, classic refinement, premium tone, print readability, hairline, crisp, bracketed, calligraphic, high-waisted.
A delicate serif with pronounced thick–thin modulation and sharp, hairline detailing. Serifs are fine and largely bracketed, with tapered terminals and crisp joins that keep the overall texture airy. Proportions feel expansive with generous horizontal forms and open counters, while the rhythm remains steady and upright. Lowercase shows traditional, book-oriented shapes (double-storey a, looping g, compact ear on r) and numerals follow an oldstyle influence with varying heights and subtle curves.
Best suited to editorial settings such as magazine typography, book interiors, and display headlines where finesse and contrast can be appreciated. It also fits premium branding and formal print pieces like invitations, especially when set with comfortable size and leading.
The tone is poised and cultivated, projecting a quiet luxury associated with print editorial typography. Its light, precise strokes read as sophisticated and formal, with a classic sensibility suited to polished layouts rather than utilitarian UI.
The design appears intended as a contemporary classic text serif that emphasizes elegance through restrained details, strong contrast, and generous letterforms. It aims for a refined reading experience and a distinctly editorial presence without resorting to ornamental flourishes.
At text sizes the thin hairlines and sharp serifs create a bright page color and a refined, slightly sparkling texture. Rounded letters (o, e, c) stay smooth and open, while diagonals (v, w, y) are finely drawn and crisp, reinforcing the font’s delicate, high-definition feel.