Sans Normal Bydem 14 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, friendly, minimal, everyday readability, modern neutrality, system clarity, geometric simplicity, rounded, geometric, open apertures, even rhythm, crisp terminals.
A clean, rounded sans with largely geometric construction and smooth, continuous curves. Strokes are even and consistent, with crisp, mostly straight cut terminals and minimal modulation. Counters are open and spacious, giving letters like C, S, e, and a a clear, airy interior. Uppercase proportions feel balanced and stable, while the lowercase keeps a straightforward, contemporary skeleton with simple forms and uncluttered joins. Numerals are clear and compact, matching the typeface’s restrained, uniform texture.
Well suited to interfaces and product text where clarity and a steady texture are important, and it also works comfortably for editorial layouts and corporate communications. Its straightforward geometry and open forms make it a dependable choice for signage, wayfinding, and contemporary branding systems that need a clean, unobtrusive sans.
The overall tone is modern and neutral with a slight friendliness from the rounded curves and open counters. It feels matter-of-fact and contemporary rather than expressive, delivering a calm, professional voice suitable for everyday reading.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency across sizes. Its simplified, rounded-geometric construction suggests a focus on neutral readability and broad applicability rather than stylistic flourish.
The design maintains a consistent rhythm across mixed-case settings, with generous internal space and clear character separation. The lowercase includes a single-storey a and g, reinforcing the modern, simplified feel, and the punctuation and basic shapes remain visually unobtrusive in text.