Sans Other Tiho 4 is a bold, very narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, signage, editorial, industrial, condensed, mechanical, authoritative, retro, space saving, display impact, technical tone, constructed geometry, rectilinear, angular, monolinear, high-waisted, compact.
A compact, vertically oriented sans with a strongly rectilinear construction and tight internal counters. Strokes are mostly straight and parallel, with squared terminals and only occasional small curves, giving many letters a boxy, engineered silhouette. The lowercase is tall and narrow with short ascenders/descenders relative to the overall cap height, and round forms (like o/c/e) read as squared ovals with small apertures. Overall spacing feels economical and column-like, creating a firm, rhythmic texture in lines of text.
Well suited for headlines, posters, and titling where a tall, space-saving wordmark needs strong presence. It can also work for signage-style labeling, packaging, and editorial pull quotes, especially when a structured, technical flavor is desired. For extended small text, slightly looser tracking and adequate size will help maintain clarity.
The font conveys an industrial, mechanical tone—clean, strict, and slightly retro. Its narrow stance and squared geometry give it a utilitarian voice that feels at home in technical, architectural, or signage-inspired settings, while still reading as a contemporary display sans.
The design appears intended to deliver maximum impact in minimal horizontal space, using squared geometry and disciplined proportions to create a distinctive, engineered sans voice. It prioritizes a consistent vertical rhythm and a constructed, modernist feel over soft, humanist modulation.
In the samples, the type builds a strong vertical cadence, with prominent stems and compact bowls that maintain consistency across uppercase, lowercase, and numerals. The tight apertures and narrow counters suggest it benefits from moderate sizes where its crisp, constructed details remain clear.