Sans Normal Asdop 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Mazot' by Hurufatfont, 'News Gothic No. 2' by Linotype, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, product design, body copy, signage, presentations, clean, neutral, modern, functional, friendly, clarity, versatility, neutrality, readability, system design, geometric, rounded, minimal, open apertures, high legibility.
This is a clean sans with predominantly geometric construction and smooth, round curves. Strokes stay even and consistent, producing a crisp, uncluttered texture in both display and text sizes. Uppercase forms are straightforward and stable, with circular bowls (C, O, Q) and simple diagonals (V, W, X) that keep a balanced rhythm. Lowercase is similarly plainspoken, with a single-storey a and g, round counters, and open apertures that help maintain clarity in running text. Numerals are simple and contemporary, with rounded shapes and clear differentiation at a glance.
It suits interface copy, product and marketing layouts, and general-purpose editorial text where consistent rhythm and legibility are priorities. The clear shapes and uncomplicated numerals make it a solid choice for dashboards, wayfinding-style signage, forms, and presentations that need a neutral, modern voice.
The overall tone is modern and matter-of-fact, with a gentle friendliness from the rounded geometry. It feels utilitarian rather than expressive, designed to stay out of the way and support information delivery. The look is familiar and broadly approachable, lending a calm, dependable voice to interfaces and brand systems.
The design appears intended as a general-purpose, contemporary sans that emphasizes clarity and consistency through geometric forms and even stroke treatment. Its restrained detailing and familiar letter shapes suggest a focus on broad usability across both headings and continuous text.
Round forms are prominent across the character set, and terminals read as clean, unadorned endings rather than calligraphic or flared cuts. The sample text shows a consistent color and even spacing that remains readable in multi-line paragraphs, suggesting a design optimized for steady, predictable texture.