Sans Normal Arbuv 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Almarena Neue' by Almarena, 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, presentations, editorial, branding, clean, neutral, modern, friendly, efficient, clarity, versatility, modernity, utility, geometric, monoline, open counters, rounded forms, crisp terminals.
A crisp sans serif with predominantly geometric construction and smooth, circular bowls. Strokes appear largely monoline with consistent thickness and clean, straight terminals, producing a tidy rhythm across caps and lowercase. Counters are open and well-defined, with generous interior space in round letters, while straight-sided forms stay firm and vertical. The overall spacing and proportions read balanced and even, supporting clear word shapes in continuous text.
Well-suited to user interfaces, product labels, dashboards, and wayfinding where quick recognition matters. It also works for presentations, marketing collateral, and general editorial typography when a modern, unobtrusive sans is desired.
The tone is neutral and contemporary, leaning practical rather than expressive. Its rounded geometry adds a mild friendliness without becoming playful, giving it an approachable, straightforward voice suited to everyday communication.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, consistency, and a smooth, contemporary texture in both standalone characters and running text.
The numerals follow the same clean geometric logic as the letters, reading clearly at display sizes with stable, uncomplicated silhouettes. In the sample paragraphs, the texture stays even and uncluttered, emphasizing clarity over personality.