Sans Normal Oblef 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Averta Standard PE' by Intelligent Design; and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, retro, punchy, playful, approachable, display impact, approachable tone, retro feel, brand presence, rounded, soft-cornered, stout, compact, high impact.
A heavy, rounded sans with broad, compact proportions and generously curved terminals. Strokes are uniformly thick with minimal modulation, producing sturdy, simplified shapes and a strong, even color on the page. Counters are relatively tight and the curves read as slightly geometric, with softened corners that keep the forms from feeling rigid. The lowercase is plain and sturdy, with short extenders and a consistent, blocky rhythm that holds up well at large sizes.
This font is well suited to headlines, posters, and bold branding where a friendly, high-impact voice is needed. It also works well for packaging, signage, and short UI callouts where sturdy shapes and quick recognition are more important than a light text texture.
The overall tone is bold and upbeat, balancing a geometric foundation with softened edges that feel friendly rather than industrial. Its chunky silhouettes and compact spacing give it a lively, poster-like energy that can read as subtly retro and informal.
The design appears intended as a robust display sans that combines geometric clarity with softened, rounded details for approachability. Its compact, chunky construction prioritizes strong presence and immediate readability in short-form applications.
At display sizes the dense letterforms create strong impact and clear silhouettes, while the tighter internal spaces can make long passages feel heavy. The figures match the overall weight and roundness, supporting attention-grabbing numeric callouts and headings.