Serif Other Ipru 15 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, fashion, luxury, dramatic, refined, editorial polish, luxury branding, display impact, classic revival, didone-like, hairline serifs, sharp terminals, crisp, high fashion.
A high-contrast serif with pronounced thick–thin modulation, hairline serifs, and crisp, knife-like terminals. The forms are largely upright and formal, with smooth, rounded bowls offset by flat, sculpted horizontals and tapered joins. Capitals feel statuesque and tightly drawn, while the lowercase shows a traditional rhythm with a two-storey “g” and compact, neatly bracketed serifs. Numerals follow the same razor-thin detailing, reading best at medium to large sizes where the fine strokes can stay intact.
Best suited to display typography such as headlines, magazine titles, pull quotes, and brand marks where contrast and refinement are desirable. It can also work for upscale packaging and invitations when set with comfortable tracking and not too small.
The overall tone is polished and theatrical, projecting an editorial, high-fashion elegance. Its sharp contrast and clean finishing cues a premium, curated feel—more runway and magazine masthead than everyday utilitarian text.
The font appears designed to deliver a contemporary, fashion-forward take on classic high-contrast serifs—prioritizing elegance, crispness, and dramatic typographic color over ruggedness or small-size resilience.
The design relies heavily on delicate hairlines and fine interior joins, so it benefits from generous spacing and sufficient resolution/print quality. In dense settings, the thinnest strokes can visually recede, while at display sizes the sculpted silhouettes and sharp serif work become the primary character.