Serif Other Ipja 2 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, dramatic, editorial, classic, theatrical, luxurious, display impact, editorial tone, stylized classic, brand distinctiveness, wedge serifs, teardrop terminals, ink-trap like, bracketed, sculptural.
This typeface is a sculptural serif with pronounced thick–thin modulation and crisp, wedge-like serifs. Curves show teardrop and ball-like terminals in several letters, giving counters a carved, calligraphic feel while keeping an overall upright stance. The rhythm alternates between sturdy vertical stems and sharply tapered joins, creating strong sparkle and internal contrast in words. Proportions are moderately wide with confident capitals and a lowercase that reads clearly at display sizes, aided by open bowls and distinct, stylized details on letters such as a, g, j, and y.
This font performs best in display roles such as headlines, magazine covers, posters, and campaign graphics where its contrast and distinctive terminals can be appreciated. It can also work well for branding marks and premium packaging that benefit from a classic-yet-unusual serif voice. For extended text, it is more suitable for short passages or pull quotes than dense body copy.
The overall tone is dramatic and editorial, with a refined but slightly eccentric personality. It evokes classic print luxury and fashion energy, while the distinctive terminals add a theatrical, headline-forward flair. The result feels assertive and high-impact rather than quiet or purely text-oriented.
The letterforms appear intended to blend traditional high-contrast serif structure with decorative, teardrop terminal motifs for added character and memorability. The design prioritizes visual impact, sharp silhouettes, and an editorial texture that stands out in large sizes.
The design leans on exaggerated stroke transitions and pointed, triangular finishing strokes that give edges a sharp, cut-paper quality. Numerals follow the same contrast and sculpted detailing, helping them hold their own in titles and callouts. In longer setting the strong contrast and decorative terminals create a lively texture that is best leveraged with ample size and spacing.