Sans Normal Sudil 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Intrinseca' by AVP, 'Cronos' by Adobe, 'Proza' by Bureau Roffa, 'MC Rowtella' by Maulana Creative, and 'Organic' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, soft, retro, approachability, impact, readability, warmth, rounded, bubbly, warm, informal, chunky.
A heavy, rounded sans with full, softly curved terminals and gently swollen strokes that keep corners from feeling sharp. The proportions are broad with generous bowls and counters, and the curves read as slightly organic rather than perfectly geometric. Uppercase forms are simple and sturdy, while lowercase shapes lean on single‑storey constructions and compact joins for a smooth, continuous rhythm. Numerals are wide and open, matching the same rounded, weighty construction for strong consistency in text and display settings.
Best suited to headlines, posters, packaging, and brand marks where a bold, welcoming voice is needed. It can also work for short UI labels or signage when clarity at a distance matters, especially where a softer, less corporate sans is preferred.
The overall tone is approachable and upbeat, with a casual confidence that feels friendly rather than technical. Its soft geometry and chunky weight give it a slightly nostalgic, poster-like warmth, making it read as cheerful and human.
The design appears intended to deliver a bold, friendly sans voice with rounded forms that soften the impact of heavy strokes. It prioritizes warmth and approachability while maintaining clear, simple letterforms for legibility in display-led typography.
Spacing appears comfortable and even, helping the dense stroke weight stay readable at larger sizes. Distinctive rounded joins and terminals create a cohesive texture across mixed-case text, and the wide shapes keep counters from closing up in heavier settings.