Sans Normal Nudij 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, punchy, retro, chunky, impact, approachability, modern display, brand voice, high visibility, rounded, geometric, soft corners, bulky, compact counters.
A heavy, geometric sans with broad, rounded construction and minimal stroke modulation. Letterforms lean on circular and elliptical bowls with squared-off terminals and softened corners, producing a sturdy, blocky silhouette. Counters are relatively tight for the weight, and joins are clean and crisp, giving the face a strong, poster-ready presence. The lowercase keeps simple, single-storey forms (notably a and g), while capitals remain wide and stable with consistent, engineered curves.
Best suited to headlines, short statements, and branding where strong impact and high visibility are needed. It also works well for packaging, signage, and social graphics that benefit from a friendly, rounded display voice, especially at medium to large sizes where the tight counters stay clear.
The overall tone is bold and approachable, combining a cheerful, almost toy-like roundness with a confident, attention-grabbing mass. It reads as energetic and contemporary with a subtle retro display flavor, suited to messaging that wants to feel friendly rather than formal.
The design appears intended to deliver maximum visual presence with a rounded, geometric personality—balancing firmness and warmth for modern display typography. Its simplified forms and consistent curves suggest an aim for clear, graphic readability in bold applications.
Large, circular punctuation dots and compact interior spaces reinforce the chunky rhythm in text. The numerals follow the same rounded, geometric logic, with especially prominent bowls on 8 and 9 that help maintain consistency across mixed copy.