Hollow Other Ibju 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logotypes, victorian, playful, whimsical, circus, storybook, ornamental display, vintage signage, engraved feel, theatrical branding, ornate, decorative, inline, spurred, curly.
A decorative inline serif with hollowed, double-line construction that creates a consistent open counter-track through most strokes. Capitals lean into engraved, poster-like ornamentation with curled terminals, small spiral details, and occasional interior flourishes, while lowercase simplifies to a cleaner inline skeleton with modest serifs and rounded joins. Curves are generous and geometric, and straight strokes keep a steady rhythm, with the hollow channel reading as a continuous contour rather than high-contrast shading. Numerals echo the same outlined build, with a few figures featuring extra curls and swashes that push the display character.
Best suited for display applications such as headlines, event posters, storefront-style signage, packaging accents, and logotypes where the hollow inline detail can remain crisp. It can work in short phrases or titles in mixed case, while all-caps treatments emphasize the ornate, vintage flavor most strongly.
The overall tone feels vintage and theatrical, suggesting old-time signage, fairground lettering, and storybook headings. Its curled details and hollow construction give it a light, playful presence even at larger sizes, with a mildly eccentric charm that reads as decorative rather than formal.
The design appears intended to evoke engraved and ornamental sign lettering through a hollow, double-stroke build and curled terminal detailing, offering a decorative alternative to solid display serifs. Its structure prioritizes character and surface detail for attention-grabbing typography rather than dense text settings.
The typeface mixes two levels of ornamentation: more elaborate capitals and more restrained lowercase, which can help maintain readability in mixed-case settings while still letting initial caps or all-caps lines carry the strongest personality. The inline/hollow structure is visually prominent and will benefit from adequate size and spacing so the interior channel remains clear.