Slab Rounded Orwo 10 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, labels, vintage, industrial, typewriter, utility, friendly, compact impact, softened utility, retro flavor, clear readability, rounded slabs, soft corners, compact, sturdy, legible.
A compact slab-serif with monoline strokes and generously rounded corners. Serifs are bold and bracketless, reading like softened blocks at stroke ends, while curves are squared-off and slightly squarish rather than fully circular. The fit is tight and the proportions are tall and condensed, giving the alphabet a steady vertical rhythm. Uppercase forms stay simple and architectural, and the numerals follow the same sturdy, narrow construction for a consistent texture in text.
This face suits headlines and short passages where a condensed, sturdy voice is needed—posters, packaging, product labeling, menus, and signage. Its even color and clear forms also work well for branding wordmarks and display typography that needs a retro-industrial feel without sharp edges.
The overall tone blends industrial practicality with a warm, approachable softness. It evokes utilitarian labeling and typewriter-era signage, but the rounded terminals keep it from feeling harsh, adding a friendly, slightly retro character.
The design appears intended to deliver a compact slab-serif voice that stays highly legible while projecting a utilitarian, vintage-leaning personality. Softened slab endings and squared curves suggest a goal of balancing mechanical structure with a friendlier, more contemporary smoothness.
The design emphasizes clear, repeatable shapes and consistent stroke weight, producing an even gray value in paragraphs. Rounded slab endings and squared bowls make the letterforms feel durable and mechanical, while the condensed build helps maintain presence in tight spaces.