Sans Other Abrem 13 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, kids branding, packaging, stickers, playful, chunky, bouncy, friendly, comic, display impact, friendly tone, handmade feel, brand character, rounded, quirky, irregular, bulky, soft corners.
A heavy, compact sans with rounded outer shapes and subtly irregular, hand-cut geometry. Strokes stay consistently thick with minimal contrast, while corners and joins are softened into blunt curves rather than crisp terminals. The letterforms show intentional unevenness in width and stance, creating a gently wavy baseline rhythm and a cut-paper silhouette in places (notably in angled joins and notches). Counters are generous and simple, and the overall texture reads as bold, opaque, and highly graphic at display sizes.
Best suited to display applications such as posters, headlines, packaging, and short brand phrases where a bold, friendly voice is needed. It works especially well for children’s products, casual events, and playful editorial callouts, and is less appropriate for long-form text where the irregular rhythm could become tiring.
The font communicates a cheerful, informal tone with a slightly mischievous, cartoon-like bounce. Its deliberate wobble and chunky mass feel approachable and kid-friendly, suggesting hand-made signage or playful packaging rather than strict, corporate neutrality.
The likely intention is to deliver a high-impact, approachable display sans that feels hand-shaped and lively, prioritizing personality and silhouette for attention-grabbing titles and branding.
The design’s irregularities are consistent enough to feel intentional, with a strong emphasis on silhouette over precision. Because the shapes are so dense and idiosyncratic, tight spacing or small sizes may reduce clarity, while larger settings emphasize its character.