Slab Contrasted Elmu 10 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, sports, signage, packaging, western, athletic, industrial, retro, assertive, impact, heritage, ruggedness, headline strength, signage clarity, blocky, octagonal, chamfered, bracketless, compact.
A heavy, block-built slab serif with squared geometry and prominent chamfered corners that create an octagonal silhouette in bowls and curves. Strokes are broadly uniform with noticeable, clean-cut slab terminals and minimal bracketing, producing a crisp, machined feel. Counters are relatively small and angular, and joins tend to form hard corners rather than smooth transitions. The rhythm is dense and sturdy, with wide set capitals and a high, chunky lowercase that maintains strong color across words and lines.
Best suited for headlines, posters, branding marks, and signage where strong impact and a vintage or rugged voice are desired. It also fits sports/varsity-style applications and bold packaging front panels, especially when set with generous tracking and ample line spacing.
The overall tone is bold and no-nonsense, evoking old-west wood type, varsity lettering, and rugged industrial signage. Its sharp corners and heavy slabs give it a confident, poster-like presence with a distinctly vintage flavor.
The design appears intended as a high-impact display slab that channels traditional wood-type and athletic letterforms through a more geometric, chamfered construction. The goal is strong presence and recognizability, emphasizing solidity and authority over quiet readability.
The angular treatment is consistent across the alphabet and numerals, helping the font hold together as a unified display style. At text sizes the dense interior spaces and heavy horizontals can make paragraphs feel dark, while at large sizes the facet-like corners and slab details become a defining character.