Slab Normal Gupo 11 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, signage, sports, robust, industrial, confident, retro, athletic, impact, sturdiness, clarity, utility, display, blocky, compact, chunky, square, bracketless.
A heavy, block-based slab design with squared contours, large counters, and flat, rectangular serifs that read as firmly attached to the stems. Corners are mostly crisp with occasional slight rounding in curves, and the overall rhythm is sturdy rather than delicate. Stroke endings are abrupt and horizontal/vertical, creating strong alignment and a poster-like density. Lowercase forms are large and simplified, with short extenders and broad, open shapes that keep texture even in longer lines.
Best suited to display settings where impact is the priority: headlines, posters, packaging, and bold brand marks. It also fits wayfinding and signage at larger sizes, where the slab structure and open counters help maintain clarity.
The font conveys a tough, no-nonsense tone—confident and workmanlike with a retro, industrial flavor. Its weight and squared construction give it a sporty, collegiate energy that feels assertive and attention-grabbing without becoming ornamental.
The design appears intended as a sturdy, contemporary slab for high-impact display use, emphasizing solidity, legibility at large sizes, and a straightforward, utilitarian character.
In the sample text, the dark mass and flat terminals create strong line bands and a pronounced headline presence. The numerals and uppercase maintain the same blocky logic, reinforcing a consistent, uniform visual voice across alphanumerics.