Slab Normal Okgem 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bolton' by Fenotype, 'Barletta' by Grezline Studio, 'Vin Slab Pro' by Mint Type, and 'Kiner' by Yock Mercado (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, branding, industrial, confident, rugged, retro, impact, sturdiness, clarity, utility, blocky, squared, compact, heavy, bracketed serifs.
A compact, heavy slab serif with squared proportions and prominent rectangular serifs. Strokes are thick and largely uniform, with crisp corners and minimal modulation, giving the letters a sturdy, built-up silhouette. Counters are relatively tight and the joins feel solid, with simple, workmanlike curves on round forms. The overall rhythm is dense and vertical, with short extenders and a consistent, no-nonsense structure across capitals, lowercase, and figures.
Best suited to display sizes where its dense texture and strong slab terminals can carry impact—posters, headlines, product packaging, and bold branding marks. It also works well for short labels and signage where a sturdy, high-presence serif is desired, while extended body text may feel heavy due to the compact spacing and tight counters.
The font projects a tough, utilitarian tone—confident and straightforward rather than delicate or expressive. Its dense color and chunky serifs evoke industrial signage and vintage print, lending a pragmatic, slightly retro voice to headlines and labels.
The design appears intended as a dependable, high-impact slab serif that prioritizes solidity and clarity. Its simplified, low-modulation construction and strong serifs aim for consistent reproduction and an assertive, workhorse presence in display typography.
Capitals read especially strong and uniform, while lowercase remains compact and legible with restrained detailing. Numerals match the same sturdy construction, maintaining consistent weight and footprint for emphatic, attention-grabbing setting.