Sans Normal Nubos 23 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Resist Sans' by Groteskly Yours; 'Urania' by Hoftype; 'Neurial Arabic', 'Neurial Arabic Variable', and 'Neurial Grotesk' by Indian Type Foundry; and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, friendly, sporty, retro, impact, approachability, clarity, modern branding, display strength, blocky, rounded, compact, punchy, energetic.
A heavy, wide sans with compact counters and strongly rounded bowls that keep forms smooth despite the mass. Strokes are broadly uniform and terminals are cleanly cut, creating a sturdy, block-like texture with softened curvature. Curves (C, G, O, S) are broad and full, while diagonals (K, V, W, X, Y) are thick and stable, contributing to a dense, poster-ready color. The lowercase is straightforward and sturdy, with single-storey a and g and a simple, readable e; numerals are large and emphatic with open shapes and minimal internal space.
This font performs best in attention-grabbing contexts such as headlines, posters, social graphics, packaging, and signage where its dense weight and wide proportions can carry a message at a glance. It can also work for logos and brand marks that need a friendly, robust presence, while long-form text will feel heavy and space-consuming.
The overall tone is bold and outgoing, mixing friendliness from the rounded shapes with a no-nonsense, athletic solidity. It reads as contemporary and approachable, with a hint of retro signage and headline energy rather than delicate refinement.
The design appears intended to deliver maximum impact with simple, rounded construction: a sturdy sans that stays approachable while projecting strength. Its consistent stroke behavior and chunky proportions suggest a focus on display clarity and bold, modern branding applications.
Because the counters are tight and the weight is substantial, the font creates a strong visual footprint and benefits from generous spacing and larger sizes. The design favors clear silhouettes and impact over fine detail, making it especially effective where immediate recognition matters.