Sans Normal Gobab 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Umba Soft' by TypeThis!Studio (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, posters, clean, modern, casual, friendly, airy, readability, modernity, approachability, versatility, humanist, rounded, monolinear, open counters, slanted.
A slanted, monolinear sans with rounded terminals and softly drawn curves. Forms are built from clean arcs and straight strokes with a consistent, even stroke weight and generous interior space. The lowercase shows open apertures (notably in c/e) and compact, smooth joins, while capitals remain simple and geometric without sharp detailing. Numerals are similarly streamlined, with an elliptical 0 and gently curved figures that keep the overall rhythm light and uncluttered.
Well-suited to interface copy, product messaging, and editorial layouts that benefit from a light, contemporary italic voice. It can also work for branding and packaging where a friendly, modern tone is desired, and for headlines or posters when paired with ample whitespace.
The tone is contemporary and approachable, combining a crisp, clean construction with an informal forward-leaning energy. Its rounded endings and open shapes read as friendly and unforced, giving text a relaxed, readable flow rather than a rigid or technical feel.
The design appears intended as a straightforward italic sans for clear communication, emphasizing open counters, smooth curves, and a calm typographic color. Its restrained geometry and rounded finishing suggest a goal of versatility across both display snippets and longer reading.
Spacing appears comfortably loose, supporting an airy texture in paragraphs. The slant is consistent across cases, and the design favors clarity over decorative quirks, with smooth diagonals and minimal stroke modulation throughout.