Serif Normal Luron 14 is a regular weight, very wide, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, newspapers, essays, classic, authoritative, literary, formal, readability, tradition, editorial tone, timelessness, clarity, bracketed, crisp, stately, oldstyle, bookish.
A conventional serif with bracketed, wedge-like serifs and clear stroke modulation. The letterforms have generous horizontal proportions and open counters, with smooth curves and a calm, even rhythm in text. Serifs are firm but not heavy, joining stems with subtle bracketing, while terminals stay clean and restrained. Numerals and capitals feel sturdy and balanced, supporting a steady reading texture without calling attention to eccentric details.
Well-suited to long-form reading in books, essays, and editorial layouts where a traditional serif voice is desired. It also performs effectively for headlines, pull quotes, and section titles that need a classic, authoritative tone without becoming overly decorative.
The overall tone is traditional and confident, with a bookish, established presence. It suggests editorial seriousness and heritage typography, suited to content that benefits from authority and polish rather than novelty. The generous proportions add a comfortable, composed feel at display sizes while staying familiar in extended reading.
The design appears aimed at a dependable, conventional text serif with strong typographic familiarity and clear structure. Its proportions and contrast prioritize a refined, established look appropriate for editorial and literary settings.
In the sample text, the strong contrast and sharp serifs create crisp word shapes, while round letters maintain smooth, stable curves. Spacing appears designed for continuous text, producing a consistent color even in dense paragraphs.