Sans Other Ablay 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Proper Tavern' by Larin Type Co and 'Remissis' by Typodermic (names referenced only for comparison).
Keywords: posters, packaging, kids branding, headlines, signage, playful, chunky, bouncy, quirky, friendly, add personality, grab attention, playful branding, informal display, rounded, soft corners, cartoonish, informal, display.
A heavy, rounded sans with softly blunted terminals and gently irregular geometry. Curves are broad and inflated, with circular bowls and generous counters that keep the dense weight from feeling clogged. The letterforms show subtle wobble and uneven rhythm—stems, diagonals, and joins don’t feel mechanically uniform—creating a lively, hand-cut or hand-drawn impression while staying clean and sans in construction. The set reads compact and sturdy, with simplified shapes and minimal interior detailing, and numerals match the same chunky, rounded build.
Best suited to short-form display settings such as posters, bold headlines, product packaging, event graphics, and playful branding. It can also work for stickers, labels, and social media graphics where large type and strong silhouette matter more than long-read comfort.
The overall tone is upbeat and humorous, with a casual, kid-friendly energy. Its slightly off-kilter rhythm and puffy shapes give it a cheerful, approachable voice that feels more like signage or cartoons than formal editorial typography.
The design appears intended to deliver an expressive, friendly sans voice with strong impact and an intentionally imperfect, lively rhythm. It prioritizes bold silhouette, roundness, and character over strict consistency, aiming for a playful display presence.
The weight and broad shapes make it highly attention-grabbing, but the playful irregularity can reduce clarity at smaller sizes or in dense paragraphs. It performs best when given ample spacing and used where personality is desired over strict typographic neutrality.