Sans Normal Lulas 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Galvani' by Hoftype; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'MVB Solitaire Pro' by MVB; and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, loud, friendly, impact, momentum, modernity, approachability, oblique, rounded, geometric, bulky, compact.
A heavy, oblique sans with broad, compact letterforms and rounded outer curves. Strokes stay consistently thick, with softened joins and generous counters in round letters, giving it a sturdy, inflated silhouette rather than a sharp, technical one. The slant is uniform across capitals, lowercase, and numerals, producing forward momentum while keeping spacing relatively tight and rhythmic. Numerals match the letters in mass and curvature, reading as solid and high-impact at display sizes.
Best suited to short, high-impact settings such as headlines, posters, logos, and brand lockups where the mass and slant can carry attitude. It can also work well for sports and entertainment graphics, packaging callouts, and bold UI accents where quick recognition matters more than long-form readability.
The overall tone feels energetic and assertive, with a sporty, headline-driven presence. Its rounded geometry keeps the voice approachable and contemporary, balancing heft with a friendly, non-aggressive warmth.
This design appears intended as a bold, contemporary italic display sans that emphasizes speed and impact. The rounded, geometric construction suggests a goal of delivering strong presence while staying accessible and modern rather than severe.
Diagonal strokes and terminals lean into a strong rightward motion, and the weight distribution makes it feel most at home when set large. The dense color and compact internal spaces can start to merge in smaller sizes or long paragraphs, especially where counters are narrow.