Sans Normal Obnuw 21 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, playful, contemporary, impact, approachability, clarity, modernity, display, heavy, rounded, blocky, compact counters, soft corners.
A heavy, wide sans with rounded outer curves and largely uniform stroke thickness. Letterforms are built from simple geometric shapes with softened joins, producing a smooth, sturdy silhouette and an even typographic color. Counters tend to be compact, and the overall construction favors broad shoulders and stable verticals, giving the alphabet a dense, poster-ready presence. The lowercase shows a large x-height and simplified details, keeping forms clear and punchy at display sizes.
Best suited for headlines, short statements, and brand marks where a high-impact, friendly voice is needed. It also fits packaging, signage, and social graphics where bold forms must remain clear and inviting at a glance.
The tone is confident and approachable, combining strong weight with rounded geometry for a friendly, modern feel. It reads as energetic and slightly playful rather than strict or technical, making it well suited to bold, attention-grabbing messages.
The design appears intended to deliver maximum impact with simple, geometric construction and softened curves, prioritizing immediacy and approachability over delicate detail. Its proportions and dense shapes suggest a focus on display typography that stays readable while projecting a confident, contemporary character.
In text, the weight creates strong emphasis and a compact internal rhythm, with rounded terminals helping avoid a harsh, industrial look. Numerals match the letterforms with similarly full shapes and tight counters, maintaining consistent visual mass across mixed alphanumeric settings.