Sans Normal Obrub 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Squad' by Fontfabric, 'Nusara' by Locomotype, 'Diaria Sans Pro' by Mint Type, 'Akwe Pro' by ROHH, 'NuOrder' by The Northern Block, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, retro, playful, impact, approachability, display emphasis, brand presence, rounded, bulky, compact, sturdy, soft corners.
A heavy, rounded sans with broad, swelling curves and subtly softened joins that keep the silhouettes friendly rather than rigid. Strokes feel consistently thick with gentle modulation at curves, producing dense, blocky counters and a strong overall color on the line. Terminals are generally blunt and square-cut, while bowls and shoulders stay generously curved, giving the design a compact, muscular rhythm. Spacing appears tight-to-moderate in text, supporting an impactful, poster-like texture.
Best suited for short, high-impact settings such as headlines, posters, logos, packaging fronts, and attention-grabbing signage. It can work for brief callouts or UI labels at larger sizes where its weight and compact counters remain clear, but it is likely to feel heavy in long body text.
The tone reads bold and approachable, with a slightly nostalgic, headline-driven energy. Rounded forms and soft corners add warmth, while the dense weight communicates confidence and immediacy. Overall it feels energetic and promotional rather than formal.
The design appears intended to deliver maximum visual punch with a friendly, rounded geometry—combining strong, saturated strokes with softened shapes to stay approachable in display contexts.
Distinctive round punctuation (notably the i/j dots) and large, open apertures in letters like c and e help keep the face readable despite the mass. Numerals are wide and sturdy, matching the letterforms’ chunky, geometric presence.