Sans Normal Asmob 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Marcher' by Horizon Type, 'Quire Sans' by Monotype, and 'LFT Arnoldo' by TypeTogether (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, modern, clean, friendly, straightforward, everyday readability, neutral branding, clarity, versatility, geometric, monoline, open apertures, large counters, crisp terminals.
This is a clean, monoline sans with largely geometric construction and smooth, round curves. Stroke thickness stays even across curves and straights, with crisp, square-cut terminals and minimal modulation. Bowls and counters are spacious, and apertures read open, giving the letterforms a clear, uncluttered texture. Proportions feel balanced and steady, with a slightly generous sense of internal space that keeps dense text from looking cramped.
It suits interface copy, general-purpose body text, and editorial layouts where an unobtrusive sans is needed. The open counters and simple forms also make it a practical choice for signage, wayfinding, and presentation decks where legibility at a range of sizes matters.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness, but the finish remains professional and matter-of-fact, making it easy to deploy without calling attention to itself.
The design intention appears to be a versatile, all-purpose sans that reads cleanly in continuous text while remaining crisp in headings. It aims for broad usability through simple geometry, consistent stroke weight, and a calm, predictable typographic color.
In the sample text, the rhythm is even and consistent, with clear word shapes and strong separation between similar forms (notably round letters and numerals). The numerals follow the same straightforward, geometric logic, matching the text style rather than introducing a contrasting system.