Sans Normal Logen 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Lyu Lin' by Stefan Stoychev, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, punchy, confident, friendly, impact, momentum, modern branding, approachability, display legibility, oblique, rounded, soft corners, open apertures, tight spacing.
A heavy, oblique sans with rounded, soft-edged construction and compact internal counters. Letterforms lean consistently with a steady rhythm, combining broad curved strokes with flat, squared terminals. Round characters (C, O, Q) are full and smooth, while diagonals (A, K, V, W, X, Y) are sturdy and simplified for impact. The lowercase shows a single-story a and g, a compact e with a small aperture, and sturdy, minimal joins in m/n; figures are similarly bold and built for strong silhouette clarity.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, and bold branding moments—especially where a sporty or energetic voice is desired. It can also work for labels and packaging where compact, punchy typography helps create shelf presence.
The overall tone is assertive and kinetic, with a sporty forward motion from the slant and the dense weight. Rounded curves keep it approachable rather than aggressive, giving it a contemporary, team-graphics feel that reads as confident and upbeat.
This font appears designed to deliver maximum visual impact with a fast, forward-leaning stance and friendly rounded geometry. The simplified, sturdy shapes suggest an intention to stay legible at large sizes while projecting momentum and confidence.
The design prioritizes solid mass and clean shapes over fine detail, producing strong word shapes at display sizes. Counters are relatively tight, so text can feel dense when set large and closely spaced, reinforcing the compact, high-impact look.