Sans Normal Loget 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller', 'Muller Next', and 'Uni Neue' by Fontfabric; 'FS Industrie' by Fontsmith; and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, modern, assertive, impact, motion, emphasis, modern branding, display strength, slanted, compact, rounded, chunky, high-impact.
A heavy, slanted sans with compact, rounded forms and smooth, low-contrast strokes. Curves are full and geometric, with broadly rounded bowls and softened joins, while counters stay relatively open for the weight. The overall rhythm is dense and forward-leaning, with short, sturdy horizontals and diagonals that read cleanly at display sizes. Numerals are similarly chunky and uniform, matching the letterforms’ solid, streamlined construction.
Well suited to headlines, posters, and prominent branding where a strong, dynamic voice is needed. It fits sports and fitness communication, product packaging, and punchy promotional graphics, and can add emphasis to short UI labels or callouts when used sparingly.
The tone is energetic and assertive, with a sporty, motion-forward feel driven by the consistent slant and thick, confident strokes. It communicates urgency and strength without becoming sharp or aggressive, thanks to its rounded geometry.
Likely intended as a high-impact display sans that combines geometric roundness with an italicized, motion-oriented stance. The emphasis appears to be on bold readability and a contemporary, energetic personality for attention-grabbing typography.
The design favors bold silhouettes and clear internal shapes, producing strong word images and high visual presence. Its slant and compact spacing cues make it feel dynamic, especially in all-caps settings.