Slab Square Pewy 2 is a bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, logos, assertive, retro, industrial, collegiate, headline, impact, stability, nostalgia, clarity, authority, blocky, square-serifed, compact counters, bracketless, sturdy.
A heavy, square-shouldered serif design with prominent slab feet and mostly flat, straight terminals. The letterforms are wide and stable, with compact internal counters, squared curves, and crisp transitions that keep the rhythm tight and punchy. Strokes feel largely uniform with only mild modulation, and the lowercase shows a tall x-height with short ascenders and descenders, helping text sit in a dense, even band. Numerals and capitals share the same sturdy, architectural geometry, emphasizing firmness over delicacy.
Best suited to headlines, posters, and display typography where its broad stance and slab structure can read clearly and carry impact. It also fits branding, packaging, and signage applications that benefit from a sturdy, vintage-leaning voice and strong rectangular silhouettes.
The overall tone is confident and no-nonsense, with a distinctly retro, workmanlike flavor. Its blocky slabs and squared details evoke signage, varsity/collegiate lettering, and industrial labeling, giving headlines a grounded, authoritative presence.
The design appears intended to deliver maximum solidity and readability at display sizes, using wide proportions, a tall lowercase body, and emphatic slabs to create a strong, familiar presence. Its squared curves and consistent weight suggest an emphasis on bold, dependable communication rather than finesse.
The wide set and strong serifs create a pronounced horizontal emphasis, making word shapes feel expansive and weighty. In continuous text the compact counters and heavy joins can read dark, so it visually favors larger sizes or more generous spacing.