Sans Superellipse Upne 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, futuristic, techy, industrial, sporty, confident, display impact, tech styling, signage clarity, brand voice, geometric consistency, rounded corners, soft-rectangular, blocky, compact counters, high impact.
This typeface is built from soft-rectangular, superellipse-like forms with heavily rounded corners and broad, stable strokes. Curves and straights meet with consistently radiused joints, producing a squared-off geometry that still feels smooth rather than sharp. Counters are compact and often rectangular with rounded ends, and many letters show purposeful cut-ins and notches that emphasize an engineered, modular construction. Terminals are blunt and clean, with a disciplined rhythm that keeps both uppercase and lowercase visually uniform and punchy at display sizes.
Best suited for headlines, large-scale typography, and brand marks where strong silhouette recognition matters. It works well for tech and gaming identity systems, sports or automotive-style graphics, packaging, and short UI/label strings where a bold, contemporary voice is desired.
The overall tone reads modern and machine-made: assertive, streamlined, and slightly retro-futuristic. Its wide stance and rounded-rect geometry suggest technology, transportation, and sporty branding, projecting confidence and speed without feeling aggressive.
The design intention appears to be a high-impact sans that merges rounded-rectangle geometry with display-driven readability. It prioritizes iconic forms, consistent corner radii, and a cohesive industrial rhythm to deliver a contemporary, techno-leaning aesthetic across letters and figures.
The numeral and uppercase set appear especially optimized for signage-like clarity, with simplified, sturdy silhouettes and minimal delicate features. In text settings the strong shapes create a dense, poster-like color, so generous spacing and larger sizes help maintain legibility.