Sans Normal Malid 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Miura' by DSType, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo concepts, sporty, punchy, dynamic, confident, playful, impact, motion, approachability, branding, rounded, oblique, soft corners, bulky, compact counters.
A heavy, oblique sans with rounded geometry and softened corners that keeps the stroke endings smooth rather than sharply cut. The forms are built from broad, swelling strokes and compact counters, creating dense, dark silhouettes with a forward-leaning rhythm. Curves are generous and elliptical (notably in O/C/S), while diagonals are sturdy and wide, giving letters a planted, muscular stance. Numerals follow the same chunky, rounded construction, with clear, simplified shapes suited to bold display sizes.
Best suited to bold display contexts such as headlines, posters, sports and event branding, product packaging, and attention-grabbing social graphics. It can also work for large-format signage where a rounded, friendly strength is desired, but the dense color suggests avoiding long passages at small sizes.
The overall tone is energetic and assertive, with a sporty, headline-driven feel. Its rounded massing adds approachability, keeping the boldness from feeling harsh, while the slant adds motion and a sense of urgency.
Likely designed to deliver maximum impact with a fast, forward-leaning presence while maintaining friendly, rounded shapes for broad appeal. The emphasis appears to be on strong silhouettes and readable, simplified forms that hold up in large, high-contrast applications.
The design leans on strong horizontals and broad curves, producing a compact internal space and high visual weight in text. The oblique angle is consistent across the set, and the spacing looks tuned for impactful, short-to-medium lines rather than delicate typography.