Sans Superellipse Usru 5 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui, signage, branding, headlines, packaging, modern, technical, clean, neutral, friendly, clarity, system design, modern branding, geometric consistency, rounded, squared, geometric, crisp, open.
This is a geometric sans with rounded-rectangle (superellipse) construction throughout, producing squared-off curves and softly chamfered corners rather than perfect circles. Strokes are even and steady, with clean terminals and minimal modulation, giving the letters a crisp, manufactured feel. Counters are open and generously shaped, and the overall width is roomy, with broad capitals and extended lowercase forms that create an airy texture in text. Figures match the same rounded-square logic, with clear, stable silhouettes and consistent corner radii.
It suits interface typography, product branding, and wayfinding where a clean, contemporary voice and quick recognition are important. The broad proportions and sturdy forms also work well for headlines, labels, and packaging that benefit from a modern, structured look.
The tone is contemporary and composed, blending a utilitarian, technical sensibility with approachable softness from the rounded corners. It reads as neutral and matter-of-fact rather than expressive, making it feel dependable and system-like while still avoiding harshness.
The design appears intended to provide a streamlined, contemporary sans built on superellipse geometry—prioritizing consistency, clarity, and a distinctive squared-round character that feels at home in digital and product contexts.
Round letters (such as O/C/G and 0) lean toward squarish geometry, and joins and bowls keep a consistent radius that reinforces a unified, modular rhythm. The wide stance and open apertures help maintain clarity at larger sizes and in bold text settings.