Sans Normal Alnog 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Pragmatica' by ParaType, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, corporate, straightforward, versatility, readability, neutrality, system use, clarity, geometric, monoline, open apertures, large counters, rounded terminals.
This typeface is a clean, geometric sans with monoline strokes and generously rounded bowls. Curves tend toward circular construction (notably in O/C/G and the numerals), while straight-sided forms like E/F/L/T keep crisp, squared edges. The overall fit is roomy with ample internal counters and open apertures, supporting a clear, even texture in continuous text. Lowercase shapes are simple and workmanlike, with a two-storey “g” and single-storey “a,” and terminals that read as cleanly finished rather than calligraphic.
It suits interfaces and product typography where neutral clarity is needed, as well as corporate branding systems, wayfinding, and general-purpose editorial layouts. The open forms and even color also make it a solid choice for presentations and informational graphics.
The font conveys a neutral, contemporary tone with a matter-of-fact, utilitarian character. Its broad, steady forms and restrained detailing feel professional and dependable, leaning more toward clarity than personality.
The design appears intended as a versatile, general-use sans that prioritizes clean geometry and consistent spacing for dependable readability across headlines and body text. Its restrained construction suggests an emphasis on modern neutrality and functional clarity over decorative expression.
Capitals have a strong, stable presence with wide proportions, and the numerals share the same geometric logic, especially in the rounded figures. Diagonals (V/W/X/Y) are sharp and decisive, balancing the softer circular letters, and the overall rhythm stays consistent across mixed-case text.